Intel among top companies in Ireland to receive Responsible Business Mark of Excellence


•    Seven Top Companies in Ireland, including Intel, today received the Responsible Business Mark of Excellence

•    The Marks were awarded today as over 150 CEO’s gathered for Business in the Community Ireland’s 7th Annual Key Sustainability Forum in Dublin

•    Minister Richard Bruton announced the recipient organisations, which included Intel Ireland, CRH Ireland, ESB, Microsoft Ireland,  Boots Retail (Ireland) Ltd, Bord Gáis Networks and Deloitte Ireland


Dublin, Thursday, 17th October 2013;  This morning over 150 of Ireland’s CEOs gathered in the Guinness Storehouse to witness the Minister for Jobs, Enterprise and Innovation, Richard Bruton T.D. address and announce the companies to have achieved the prestigious Business Working Responsibly Mark. The Mark which is run by Business in the Community Ireland is valid for two years and is audited by the National Standards Authority of Ireland (NSAI).

Intel Ireland were among four companies to be re-accredited with the Mark and they were joined for the first time by Boots Retail (Ireland) Ltd., Bord Gáis Networks and Deloitte Ireland.

Announcing the recipient companies, Minister Bruton said “An important part of our plan to create sustainable jobs is ensuring that our businesses are well run, treat their staff well and act responsibly towards the communities in which they operate. Business in the Community does excellent work in promoting and encouraging responsible corporate activity, and I am very happy that my Department, through the NSAI, supports this mission and provides recognition to companies who fulfil this mandate. I congratulate all those involved. I am determined to ensure that we continue to incentivise companies to act responsibly as this will play a key role in creating the sustainable jobs we need”.

This is the seventh year of the annual CEO Forum run by Business in the Community Ireland with the purpose of bringing cutting edge developments in the area of sustainability to Irish CEOs. In a year where business reputation has been firmly in the spotlight – Leadership and Reputation is this year’s theme of Responsible Business Week which is running from October 14th -to 18th, the highlight of the week being the CEO Forum.

Speaking at the event that acts as Ireland’s premier corporate arena for discussion surrounding corporate responsibility and sustainability, Tina Roche, CEO, Business in the Community Ireland (BITCI) said:

“Responsible and Sustainable management is an investment in an intangible – reputation. 80% of most ‘best brands’ balance sheets are intangible.  Leaders need to understand that building deeper relationships with employees and other key stakeholders is a must and not for the PR value but because it is the most effective way of running a business”

Roche congratulating the companies that have achieved the Mark added “In the past ten years we have seen a real sea change in the attitudes of Irish companies towards Corporate Responsibility.  We launched the Mark over three years ago and it is the standard for responsible business practice. This year has seen the most companies achieving The Mark to date.  It is a good start to see so many companies using the Mark and working hard to embed corporate responsibility at the heart of what they do. Now we need all companies to act in this way”.

Director of Corporate Affairs at Intel Ireland, Brendan Cannon, accepted the mark on behalf of Intel and added “We are delighted to be among the companies being re-verified to the Business Working Responsibly Mark today. Responsible and Sustainable business practice are deeply embedded within Intel’s culture and a fundamental foundation to how we do our business. Achieving the Mark again today is an important recognition of our ongoing commitment to doing the right things the right way”.

This year’s keynote speaker, Mike Barry, Director of Sustainable Business at Marks & Spencers and developer of M&S’s ground breaking sustainability strategy; Plan A will be sharing his insights into why sustainability matters to business and how it creates profits at Marks & Spencers. In May 2011 he was named the Guardian’s inaugural Sustainable Business Innovator of the Year. He is Chair of the World Environment Center, a Visiting Fellow at the Smith Centre for Enterprise and the Environment at Oxford University and a Senior Associate at the Cambridge Programme for Sustainability.

Internationally renowned climate change expert, Professor John Sweeney, NUI Maynooth will also address the delegates on the impact that business leadership can evoke on the issue of climate change. Professor Sweeney has over 30 years’ experience in this field. He has served on numerous national and on international academic societies as an Irish representative. He is a contributing Author of the recently published Fourth Assessment Report of the Intergovernmental Panel on Climate Change (IPCC).

The companies’ receiving their Mark certificates today are leading in the area of sustainability in Ireland. Many other companies use the Mark as a measurement and gap analysis tool and although not yet at the high standards set out in the Mark, it is providing these companies with a roadmap of how to improve their internal practices and policies. The Mark is awarded after third party verification audit by the National Standards Authority of Ireland (NSAI) and is based on ISO 26000. It is open to all large companies.

BITC CEO Forum2.jpg
Minister Bruton and Business in the Community Ireland Chairman Kieran McGowan present the Business Working
Responsibly Mark to Brendan Cannon of Intel Ireland (centre)
BITC CEO Forum4.jpg
Representatives from Boots Retail (Ireland) Ltd., Bord Gáis Networks, Deloitte Ireland, Intel Ireland, CRH, ESB and
Microsoft Ireland are pictured at the CEO forum event

Further Information

About Responsible Business Week 2013

Business in the Community Ireland’s Annual Responsible Business Week is taking place from October 14th – 18th. It will be the seventh year of the awareness campaign and this year’s theme will focus on Leadership & Reputation. Each day Business in the Community Ireland will host themed events and activities relating to workplace, marketplace, community, environment and CR management and communications.

About Business in the Community Ireland

Business in the Community Ireland, the country’s only network for responsible business. We help companies measure, manage and report on their corporate responsibility. In addition, we run the Business Working Responsibly Mark, Ireland’s only certification for responsible and sustainable business practices and audited by the NSAI. We further facilitate responsible business practices in the workplace and the community with our three innovative social inclusion programmes. They leverage the power of business to address barriers to education and employment.


About Intel

Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices.

Additional information about Intel is available at:

Web – |  Twitter – @Intel_IRL  |  Facebook – Intel Ireland

Media contact: Sarah Sexton  | + 353 1 606 8537


About Intel

Intel (NASDAQ: INTC), a leader in the semiconductor industry, is shaping the data-centric future with computing and communications technology that is the foundation of the world’s innovations. The company’s engineering expertise is helping address the world’s greatest challenges as well as helping secure, power and connect billions of devices and the infrastructure of the smart, connected world – from the cloud to the network to the edge and everything in between. Find more information about Intel at and

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

*Other names and brands may be claimed as the property of others.