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Intel unveils winners of Pride of Place competition

€30,000 is donated to local Tidy Town Associations as part of the new environmental initiative


This summer Intel Ireland launched a new initiative, called the Pride of Place competition, to support environmental initiatives in our local communities by partnering with the Tidy Town Associations of Leixlip, Celbridge and Maynooth.

Garden designer and TV personality Diarmuid Gavin is pictured at the Intel campus in Leixlip

The competition showcased a variety of environmental ideas which were generated by the Tidy Town committees of each town who put forward three projects that would vie to be the winning project and receive funding from Intel of €10,000. The general public were then invited to vote online for their favorite project and the idea which received the most votes would be the recipient of the funding. In addition, every person who registered their vote online was automatically in with the chance to win a €1000 cash prize.

On Thursday, September 10th, Intel held a special event at its campus in Leixlip to announce the winners of the inaugural Pride of Place Competition. The event was attended by members of the local communities and included a series of environmental updates, a guest presentation by garden designer and TV personality Diarmuid Gavin and an opportunity to meet with a number of representatives from Intel’s Environmental, Health and Safety team.

The evening began with a welcome address from Director of Public Affairs at Intel Ireland, Leonard Hobbs, who shared more information about the Pride of Place competition and how the program fits within Intel’s broader environmental focus. There was also a presentation from Intel’s Environmental, Health and Safety Director Mark Rutherford and the chance to hear about some of Intel’s new environmental programs from Intel engineer Richard Hennessey.

It was then the turn of Diarmuid Gavin who spoke to the audience about his experiences with community engagement and the impact of Tidy Towns associations, “If we begin to care about our environment and we begin to care about our communities, then incredible things can happen and all of you here this evening are demonstrating your commitment to the areas that you live in. It is a real joy for me to see all of the different entries to the competition”.

It was then time to announce the winning project to the assembled audience and it was at this point that it was revealed that following the wonderful public response to the competition and the impressive standard of the projects submitted by the Tidy Towns, Intel would in fact award funding of €10,000 to a project from each town. The winning projects were decided by the thousands of votes which were registered online and the final results was as follows:


• Label Leixlip – a project to label, describe and signpost a series of walking trail loops with Information panels being erected on prominent buildings/structures giving a brief history, unique features and local relevance of each.


• Maynooth Big Belly Compactor – a project to install solar compactors and reduce litter in the Maynooth area which would enable more large sized litter boxes to be recycled using 100% solar powered units.


• Celbridge Naturally – the project aim is to highlight biodiversity with the creation of a natural heritage information sign, a self-guided nature walk and a web page. The project will revitalise the community’s interest in and appreciation of wonderful biodiversity of the area.

To view the full list of shortlisted projects click here.

Speaking about the success of the competition Intel’s Leonard Hobbs said “We were delighted to have collaborated with the Tidy Towns organisations from Leixlip, Maynooth and Celbridge in putting together this innovative event. The response from the community was fantastic and we look forward to seeing the excellent projects being implemented in each of our neighbouring towns”.

Every person who registered their vote online was automatically in with the chance to win a €1000 cash prize and the winner of this prize was announced on the night as Carmel Madden who was also presnted her prize at the special event.

The winning projects will now be completed over the coming months by the Tidy Towns.

To find out more about Intel’s environmental initiative visit

Intel Ireland Director of Public Affairs Leonard Hobbs is pictured with Diarmuid Gavin

Members of the Celbridge Tidy Towns Committee are pictured with Diarmuid Gavin and Intel’s Leonard Hobbs

Members of the Leixlip Tidy Towns Committee are pictured with Diarmuid Gavin and Intel’s Leonard Hobbs
Members of the Maynooth Tidy Towns Committee are pictured with Diarmuid Gavin and Intel’s Leonard Hobbs
Winner of the €1000 cash prize, Carmel Madden, is pictured receiving her prize

Further images can be found here: Pride of Place Competition | Flickr – Photo Sharing!

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