TUESDAY, APRIL 22ND – Today, people across the world are celebrating Earth Day, a day dedicated to raising awareness and inspiring positive change in the way we care for and perceive our planet.
Every day of the year at Intel we work towards ambitious targets to reduce our own environmental foot print and to help address long-term sustainability challenges. This year to celebrate Earth Day Intel has been working on a special initiative, named Project eARTh, which aims to showcase, through the world’s largest sustainability mosaic, an important part of Intel’s strategy which is ‘to care for our people, care for the planet, and inspire the next generation’.
This mosaic, which is an interactive, digital resource available online, will display images which have been submitted from Intel sites across the world that have been created over the past number of weeks by employees and by members of the communities in which Intel operates. Each of the images included in the mosaic is an interpretation of what sustainability represents to the person submitting the image and inputs received included photographs, paintings, sketches, poems and more.
The mosaic, which will appear on www.intel.com, went live this morning to coincide with Earth Day.
Intel Ireland was one of the top submitters of images to the interactive mosaic due in large part to the participation of a number of local schools from Leixlip, Celbridge and Maynooth. Students from 5 different local schools took part in the global initiative by submitting a variety of different artistic pieces which each represented sustainability. The schools that participated were;
• Scoil Mhuire, Leixlip
• Scoil Bhride, Leixlip
• Presentation Primary, Maynooth
• St Patricks N.S, Celbridge
• Scoil na Mainistreach, Celbridge
Many of the submissions received from Ireland will now appear in the online, interactive mosaic which will contain more than 750 images in total.
Intel Ireland Communications Manager Sarah Sexton was delighted with the response of the local schools, saying “We were delighted with the amount of submissions that we received from the schools involved – it was great to see the children so enthusiastic about understanding what sustainability meant to them and then using that inspiration to create something visual which will now be shared with people across the world. We are very proud that Intel Ireland’s contribution to this project is made up largely of inputs from young people in our local communities”.
This Earth Day Intel is also highlighting the world’s first commercially available ‘conflict-free’ microprocessor; a first important step in the journey of pursuing positive changes to ethical sustainability. This resulted from Intel’s work to develop creative solutions to utilise validated, ethically approved mines in the Democratic Republic of the Congo and surrounding regions to source the vital minerals needed to build products.
In light of Earth Day, Intel is calling customers, partners and companies to support, and join the pursuit in developing and addressing long-term sustainability changes.
Click here to view the online mosaic.
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Media contact: Sarah Sexton | email@example.com | + 353 1 606 8537