- Following on from a successful campaign led by Plan International and with thanks to thousands and thousands of petition signatures, in December 2011 the United Nations declared October 11th 2012 to be the first International Day of the Girl
- This day creates a foundation to advocate and recognise girls’ rights globally. Plan want to ensure that quality education for girls is brought to the centre of the global agenda
Following an extensive campaign by Plan International and with thanks to thousands and thousands of petition signatures, in December 2011 the United Nations declared October 11th 2012 to be the first International Day of the Girl.
With the support of people around the world, Plan led the call for a dedicated day in recognition of girls’ rights and accomplishments. This work formed part of their ‘Because I am a Girl’ campaign, which is helping millions of girls get the education and support they need to move themselves and their communities out of poverty.
Intel at a global level has developed the ‘She Will’ campaign, a focused program created by Intel to empower girls and women around the world by fostering equal economic and educational opportunities. In conjunction with the ‘She Will’ campaign and in partnership with Plan Ireland, Intel Ireland are taking their part in the first International Day of the Girl with a series of employee awareness and engagement activities. On the day itself employees are being asked to take part in a ‘raise your hand’ photo shoot – every image captured will be included in a visual collage to illustrate support for girls in developing countries. Intel have also become the main sponsor for the Plan Ireland ‘Mass Construction’ TV advert which is featured across Irish stations on International Day of the Girl and which sets out to bring the innovation and originality of Plan’s Because I am a Girl campaign to Irish TV viewers. Intel Ireland’s Niamh Scannell will also be speaking at the launch of Plan Ireland’s Annual report on Intel’s women and girls strategy and the launching of the TV advertisement.
Another key engagement that Intel has is with 10×10, a global action campaign that seeks to educate and empower girls around the world. 10×10 is set to premiere their full length feature film in March 2013. The film will feature stories of real girls tackling nearly impossible odds on the road to education. The film’s aim is to increase awareness of how important it is for a girl to have a good education in order to improve their opportunities in life.
Across the world today, girls face the double discrimination of their gender and age, leaving them suffering at the bottom of the social ladder. Girls are 3 times more likely to suffer from malnutrition, because their family feeds their brothers first. About 450 million women suffer from stunted growth as a result of being poorly fed in childhood. Girls in the poorest regions of the world are among the most disadvantaged people on the planet, so no country has emerged from poverty without investing in its girls.
Worldwide, girls carry the burden of poverty more than anyone and 75 million girls are currently denied an education with Sixty-two million not attending primary school. Once they are denied education they are forced into young marriages. More than 100 million girls under 18, some as young as 12, are expected to marry over the next decade. Every 3 seconds a girl is coaxed, coerced or forced into marriage.
Together we have the power to prevent girls from being forgotten. With education and the right support, girls can choose their own future and be a force for change. Investing in girls’ education is one of the most effective ways to help end poverty.
Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices.
Additional information about Intel is available at:
Web – intel.ie | Twitter – @Intel_IRL | Facebook – Intel Ireland
Media contact: Sarah Sexton | firstname.lastname@example.org | + 353 1 606 8537